As a business owner, you’ve likely spent years growing your company while also thinking about what comes next. Whether you’re planning to sell your business, transition ownership, or simply understand where you stand today, having objective financial benchmarks can help you make more informed decisions.
One framework that can provide that perspective is the Rule of Three. By evaluating your wealth gap, profit gap, and value gap, you can better understand where your business stands today and identify opportunities to strengthen both your company and your long-term financial future.